Designer

Hello, I’m Heinee

Instructional Designer

Heinee Hinrichsen

An Experienced and Innovative Designer

I specialize in managing the full product development lifecycle—from research to market. With a solid technical foundation in mobile app, website, and graphic design, I bring a comprehensive approach to design that balances creativity with functionality.

A highly motivated self-starter, I excel in both collaborative team environments and independent projects. My expertise lies in crafting intuitive, visually appealing user interfaces and experiences. I am skilled in developing clean, innovative designs for web and mobile platforms, incorporating user-centric principles to ensure clarity and ease of use.

With a strong attention to detail and a passion for design quality, I focus on creating effective visual designs, layouts, navigation systems, interaction models, UI elements, typography, and color palettes for web apps, mobile apps, and video games.

Experience

Creative Director @ Sterling Development Global  /  2023 – Present

• Developed creative marketing campaigns
• Brought ideas to life from initial concepts to final graphics
• Maintained the brand’s visual identity
• Stayed up to date with industry trends and emerging technologies
• Led photo and video shoots aligning with the brand vision
• Thrived in a fast-paced, dynamic environment with shifting priorities
• Communicated and presented creative ideas to clients

Senior Instructional Designer @  InXpress  /  2018 to 2023

• Develop SCORM-compliant e-learning courses utilizing Articulate Storyline and Learnupon
• Develop training manuals, multimedia visual aids, and other educational materials
• Analyzed complex content to create outlines, scripts, and detailed storyboards for courses
• Collaborated with teams to create courses that resulted in behavioral and cultural changes
• Created, prioritized, managed and documented assigned projects using the Monday.com web application to standardize project tracking and documentation

UI/UX Designer @  Kinestral Technologies, Inc.  /  2017 to 2018

• Led the UI/UX and design strategy for mobile devices & tablets.
• Strong design and production expertise with emphasis on pixel perfection.
• Exceptional communication, interpersonal, and time-management skills.
• Responsible for all UI decisions to create visually stimulating and delightful design.
• Developed iteratively in response to continuous feedback as requirements changed.
• Update UI per changing needs and requirements.

UI/UX Designer @  Control4  /  2008 to 2017

• Developed rich experiences with music, video, lighting, security, thermostat, shades, and more.
• Designed responsive interfaces for mobile apps to large TV screens in home theaters.
• Created wireframes and developed them into visual concepts and elegant designs.
• Collaborated often with stakeholders in meetings and design reviews.
• Competent in empathizing with customers needs and concerns.
• Creative problem solver.

Visual UI Designer @  Sensory Sweep  /  2007 to 2008

• Proficient in designing user interfaces (UI), heads up displays (HUD) and conceptual art.
• Created assets, icons, navigation and health meters.
• Manage the creation of multiple assets, including environmental effects, particle effects, and other.
• Worked closely with Producers and Developers to produce menu systems, player modes, controls, game buttons and assets.
• Ability to manage shifting priorities in fast-paced environment.

Senior Web Designer @   /  2006 to 2007

• Expertly led a team of junior web designers, mentoring when necessary.
• Created design assets for websites, flash intros, banner ads, logos, and promotional materials.
• Ensured the projects were delivered on time and that each met the clients brief.
• Produced design collateral and website mock-ups for use in client pitches.
• Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients.
• Exceptional communication, interpersonal, and time-management skills.

Creative Director @  World Net Services / Evolution Management Systems /  2001 to 2006

• Expertly led a team of junior web designers, mentoring when necessary.
• Created design assets for websites, flash intros, banner ads, logos, and promotional materials.
• Ensured the projects were delivered on time and that each met the clients brief.
• Produced design collateral and website mock-ups for use in client pitches.
• Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients.
• Exceptional communication, interpersonal, and time-management skills.

Art Director @  One World Online.com, Inc /  1999 to 2001

• Designed and managed the corporate website.
• Cultivated a creative team environment to produce elements of quality design.
• Worked with management in establishing marketing and production objectives.

Art Director @  WCX World Connection /  1997 to 1999

• Oversaw daily operations of art department
• Assigned and directed artists to design websites from conception to early implementation.
• Designed clean and well-constructed graphics supported by thought-provoking concepts.
• Met deadlines under high-pressure situations.
• Excellent verbal and written communication skills.

Art Lead @  Acclaim Studios, SLC /  1999 to 1997

• Proposed new game ideas, including game names, game play, bonus screens, and animations.
• Created concept art, 2D art, animation & background designs.
• Track down, identify and resolve technical issues while collaborating with fellow designers and programmers.
• Recruited national design talent and successfully built an award-winning team, growing from 2 to 10 within five years.
• Directed a 20+ team of artists on multiple projects.

Education

Utah Valley University

Art & Design AS

Certificates

Yukon Learning

Articulate Storyline Certified

Articulate 360 Rise Certified

Heinee Hinrichsen

Turning your ideas into impactful designs.

Lets Talk