Designer

Hello, I’m Heinee

Instructional Designer

Heinee Hinrichsen

An Experienced and Innovative Designer

I specialize in managing the full product development lifecycle—from research to market. With a solid technical foundation in mobile app, website, and graphic design, I bring a comprehensive approach to design that balances creativity with functionality.

A highly motivated self-starter, I excel in both collaborative team environments and independent projects. My expertise lies in crafting intuitive, visually appealing user interfaces and experiences. I am skilled in developing clean, innovative designs for web and mobile platforms, incorporating user-centric principles to ensure clarity and ease of use.

With a strong attention to detail and a passion for design quality, I focus on creating effective visual designs, layouts, navigation systems, interaction models, UI elements, typography, and color palettes for web apps, mobile apps, and video games.

Experience

Creative Director @ Sterling Development Global  /  2023 – Present

Developed creative marketing campaigns
Brought ideas to life from initial concepts to final graphics
Maintained the brand’s visual identity
Stayed up to date with industry trends and emerging technologies
Led photo and video shoots aligning with the brand vision
Thrived in a fast-paced, dynamic environment with shifting priorities
Communicated and presented creative ideas to clients

Senior Instructional Designer @  InXpress  /  2018 to 2023

• Develop SCORM-compliant e-learning courses utilizing Articulate Storyline and Learnupon
• Develop training manuals, multimedia visual aids, and other educational materials
• Analyzed complex content to create outlines, scripts, and detailed storyboards for courses
• Collaborated with teams to create courses that resulted in behavioral and cultural changes
• Created, prioritized, managed and documented assigned projects using the Monday.com web application to standardize project tracking and documentation

UI/UX Designer @  Kinestral Technologies, Inc.  /  2017 to 2018

• Led the UI/UX and design strategy for mobile devices & tablets.
• Strong design and production expertise with emphasis on pixel perfection.
• Exceptional communication, interpersonal, and time-management skills.
• Responsible for all UI decisions to create visually stimulating and delightful design.
• Developed iteratively in response to continuous feedback as requirements changed.
• Update UI per changing needs and requirements.

UI/UX Designer @  Control4  /  2008 to 2017

• Developed rich experiences with music, video, lighting, security, thermostat, shades, and more.
• Designed responsive interfaces for mobile apps to large TV screens in home theaters.
• Created wireframes and developed them into visual concepts and elegant designs.
• Collaborated often with stakeholders in meetings and design reviews.
• Competent in empathizing with customers needs and concerns.
• Creative problem solver.

Visual UI Designer @  Sensory Sweep  /  2007 to 2008

• Proficient in designing user interfaces (UI), heads up displays (HUD) and conceptual art.
• Created assets, icons, navigation and health meters.
• Manage the creation of multiple assets, including environmental effects, particle effects, and other.
• Worked closely with Producers and Developers to produce menu systems, player modes, controls, game buttons and assets.
• Ability to manage shifting priorities in fast-paced environment.

Senior Web Designer @   /  2006 to 2007

• Expertly led a team of junior web designers, mentoring when necessary.
• Created design assets for websites, flash intros, banner ads, logos, and promotional materials.
• Ensured the projects were delivered on time and that each met the clients brief.
• Produced design collateral and website mock-ups for use in client pitches.
• Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients.
• Exceptional communication, interpersonal, and time-management skills.

Creative Director @  World Net Services / Evolution Management Systems /  2001 to 2006

• Expertly led a team of junior web designers, mentoring when necessary.
• Created design assets for websites, flash intros, banner ads, logos, and promotional materials.
• Ensured the projects were delivered on time and that each met the clients brief.
• Produced design collateral and website mock-ups for use in client pitches.
• Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients.
• Exceptional communication, interpersonal, and time-management skills.

Art Director @  One World Online.com, Inc /  1999 to 2001

• Designed and managed the corporate website.
• Cultivated a creative team environment to produce elements of quality design.
• Worked with management in establishing marketing and production objectives.

Art Director @  WCX World Connection /  1997 to 1999

• Oversaw daily operations of art department
• Assigned and directed artists to design websites from conception to early implementation.
• Designed clean and well-constructed graphics supported by thought-provoking concepts.
• Met deadlines under high-pressure situations.
• Excellent verbal and written communication skills.

Art Lead @  Acclaim Studios, SLC /  1999 to 1997

• Proposed new game ideas, including game names, game play, bonus screens, and animations.
• Created concept art, 2D art, animation & background designs.
• Track down, identify and resolve technical issues while collaborating with fellow designers and programmers.
• Recruited national design talent and successfully built an award-winning team, growing from 2 to 10 within five years.
• Directed a 20+ team of artists on multiple projects.

Education

Utah Valley University

Art & Design AS

Certificates

Yukon Learning

Articulate Storyline Certified

Articulate 360 Rise Certified

Heinee Hinrichsen

Turning your ideas into impactful designs.

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